She is also a leader in the community development and influencer space. As the second employee of Parade, she built the viral micro-influencer program that, as The New York Times put it, “took over Instagram.” There, she created a new standard for a community program that has since been imitated by a generation of brands.

Julia guides brands and creatives in strategic decision making, bringing her understanding of audience and objectives to work at the pulse of cultural production. She is based in New York and Paris.